Bucharest Food Festival is the host of 3 themed events this year. In late April and 1st of May, the Grill Show is aimed to present the biggest barbecue in town and the organizers say it will attract 40.000 visitors. In early June, the Pizza & Pasta lovers will see a dream come true as international pizza makers will exhibit their products along the local ones in Parcul Tineretului. For the Pastrami & Cheese fans, late September will have to be booked for visiting and tasting local and international goodies.

Sweets & Toys Festival also hosts 2 events: one in late May in a central park and the other just before Christmas at World Trade Plaza. Sweets, cakes & toys are in focus.

The Educational and Camps Fair takes place in mid-May and presents the private offers in education and children tourism.

And now a show for dog lovers – The Dog parade. Separate parades for Golden Retrievers, Westies, Yorkshire and German Shepherds are scheduled in April, May and September, in the Herastrau park.

Sponsorship packages are offered by the organizers. And if you’re a Client company and  you want not only to be there but also to make something meaningful and effective, you know who to call.

When it comes to hot or cold, you should really check the newest technologies. That depends. ROMTHERM, the international exhibition specialized in insulating materials, heating and cooling, AC equipment that makes it easier to put it into practice will happen again this year, in mid April (13 to 17). In Romexpo – Bucharest, of course.

A similar fair will take place in Budapest, in early April (5 to 10). Called HUNGAROTHERM, it shares the venue (Hungexpo) with CONSTRUMA, another international exhibition representing the building industry and the new trends in technology, renewable energy and climate friendly solutions.

And now, if you want go double and be present in both events, there’s one question for you: which BTL agency do you know having offices both in Budapest and Bucharest?



RENEXPO® South-East Europe took place in Bucharest, in November last year. With over 3000 specialized visitors and 71 exhibitors from 11 European countries, the event showed how simple and environmental friendly the future energy supply can become and created in the same time the biggest meeting point from Romania in this field. The biggest companies like: ENERCON, GAMESA, Global Wind Power, PNE Wind Romania SRL, Wind Power Energy, Wind Turbine Service Romania, WKA Montage GmbH, Energobit participated at the trade fair.

RENEXPO® Central Europe took place in Budapest, in May last year.

Both events take place this year too. The closest one is the 5th RENEXPO® Central Europe – the main meeting point of the region, presenting the Central European and Hungarian sector of the renewable and energy efficiency business. It’ll take place in early May in Budapest’s Hungexpo centre. Next, there’s the 4th RENEXPO® South-East Europe – Romania`s leading international trade fair and conference for renewable energy and energy efficiency in building and renovation, taking place in mid November in Bucharest’s Palace Hall.

Are you in one of these? Did you start the preparations?

Involve them and let them discover they’ve been involved. It’s just another Heineken great best-practice. Enjoy! (both the movie and the beer)

Starting today until Sunday, if you’re in Bucharest and want to see what’s new, you can check at Romexpo 4 exhibitions / fairs: EXPO DRINK & WINE, GOURMET SHOW CAFE & CHOCOLAT and BIJOUX EXPO. The names are quite precise, no need for further explanations. Now, if you missed the chance to be in one of those fairs, there are some others you might be interested in:
- the Wine Fair in Berlin, hosted in February 25-27 at Flughafen Berlin-Tempelhof
- the Sandwich & Snacks Show, taking place in March 02-03, in Paris
- the Print Or (precious jewelries & watches exhibition), held in February 06-08 at Parc Floral De Paris
- the Carat Expo (International Trade Exhibition and Fair for Jewellery, Gems and Watches) taking place in March 03-06 at Hungexpo Budapest Fair Center

If you intend to participate as an exhibitor to one of these events, you may just want to check our Short guide on this topic, 3 posts earlier. If you just intend to visit the fairs, have a good time!

Both events take place in early Mach (3 to 6). The Boatshow presents boats, yachts, windsurfing, surfing, kitesurfing, jet-skiing, water-skiing, wakeboarding, diving equipments and accessories, watersport clothing and even second-hand boats, while in the Caravansaloon you’ll be able to see or show caravans, trailers and campsite equipment and parts.

Both fairs are great opportunities to show your high-end products to a specialized audience. Or, if you’re passionate about travel and outdoor, you may just find your perfect toy.



It was brought to my attention by a friend’s post on FB. They kept it simple and clear. And involved the audience. That’s what we’re talking about. Great job!

By the regional events agency.

Promotional products are perhaps the most popular corporate gifts. And it probably wouldn’t surprise many to learn that it seems that the “pen” is the most relied upon business gift among the hundreds of thousands of choices that exist. Sure, they’re practical and useful – and so are a number of other common business and corporate gifts. But there are so many other choices out there.

It’s important to keep the promotional products choices simple and convention. At the same time, simple and convention can break the mould and become more creative and artistic – a beautiful garment or print with an artistic touch and professional design will be cherished.

J.S. Rangi, founder of Monsoon Corporate Business Gifts, Montreal, Canada, offered some of the following tips for event planners and others who are searching for creative corporate business gifts that will really make an impression:

1. Give business gifts that people will use.
A tote bag, an umbrella, a scarf, a blanket–these are all everyday items which people use and interact with. Make these everyday items beautiful and they will be much more appreciated. A less practical item like an ornate vase, on the other hand, may just lie forgotten at the back of a cupboard.

2. Imprint designs and themes relevant to the event.
You want people to associate the design of your corporate business gift with the event, without being blatant or overly promotional. Designs with relevant logos, paintings, or symbols are a great way to evoke a concept without spelling it out. A corporate business gift design for a lawyer’s association, for instance, might feature justice scales. Or consider featuring a cityscape of the conference location.

3. Balance corporate gifts with originality and taste.
It is important to be original, but the design of an artistic corporate business gift also needs to appeal to a wide audience of people. It is best to get something that is not too “out there”, but still unique. If you get a print in a wild art deco style, it might not match with everyone’s décor. That said, don’t be too safe, either. Stay away from too much black and brown and grey, and don’t be afraid of a little color.

4. Limit the use of brand messages and corporate logos. br>Whether you go with full-out promotional branding will depend on the corporate business gift you select. Depending on the item, branding can compromise the appeal of a corporate business gift. Tote bags are a great opportunity to promote future events, for instance, but branding is not a good idea for a print which people will put on their wall.

5. Make sure your promotional products supplier specializes in artistic corporate business gifts.
Some corporate business gift providers are focused on traditional branding techniques, and will be less equipped to come up with a creative and attractive corporate business gift design. If you are getting a print done from an artist, consider getting their signature on the piece for added value.

6. Offer different variations of a single corporate business gift item.
Feature the gift in different prints or colors, for instance, so that guests can specify their preference for a particular color like yellow or blue.

7. Low cost creative corporate gift ideas (under US$5).
Low cost does not have to mean low impact, and many people search for new and innovative ideas. What’s important is to think outside of the box. That is, if you’re going to give out a pen, make it different than every other pen people give out. For example, choose a pen with an out-of-the ordinary ergonomic design. Or consider something unusual with an artistic design relevant to the event – like a crafted mug that features a beautiful painting.

8. Mid-priced creative corporate gift ideas (US$5-$25).
Many organizations cap client gifts that they may accept at US$25 max, and it’s quite reasonable to find creative gift ideas that are original and memorable. Consider umbrellas, blankets, scarves, tote bags. What’s important is that the design of each item is unique and attractive. Buying in bulk with a custom design is a great way to drive down prices while retaining originality, as opposed to a generic corporate business gift bought ready-made.

9. High-priced creative corporate gift ideas (USD$25 – $100).
For special events, it’s worth going the extra mile. Get a classy corporate business gift that people will cherish. One of the best gestures may be a limited-edition print. With the stamp of originality and aesthetic value, a beautiful and creative print will last a lifetime.

Giftybox is putting its own unique spin on its incentive offerings, extending its regional gift-pass experience program nationally this summer.

The New York City-based company, which pairs themed guidebooks and “experience passes” as corporate incentives and consumers gifts, is rolling out four gift options in 14 major cities (Atlanta, Boston, Chicago, Dallas, Denver, Houston, Los Angles, Miami, Philadelphia, Phoenix, San Diego, San Francisco, Seattle and Washington, D.C.) in July and August. Giftybox announced the new incentives this month at the Incentive Show in New York.

Recipients use themed guidebooks that offer a host of suggestions to pick their prepaid experience—from a chocolate addiction and kids activities to French dinners and New York winery tours—at their leisure.

In July, Giftybox will unveil its newest experience on a national scale—Outdoor Adventure and Classes & Workshops themed boxes. Recipients can select from dozens of experiences as part of their Giftybox package, including parasailing to scuba diving for the adventurer or Tango lessons to cooking classes for others. Classes and workshops cost $49; outdoor adventure gift passes cost $89. The Spa & Well-Being (think facials, massages and salt scrubs) and Winery and Tour Tasting experiences will roll out nationally in August for $119 and $49, respectively, per package. Certificates are valid for at least a year.

“There is something for everybody,” said Nicolas Caillens, co-founder and managing director of Giftybox. “When you receive a box you get instant gratification.”

Giftybox experiences are sold at retail at in high-end bookstores, stationery stores and gift shops in New York. The company is planning a nationwide rollout of some Giftybox offerings this fall, Caillens said.

“There are so many gift cards, but you are limited to one or a few stores,” Caillens said. “You may not like the store…and there is a dollar amount attached. It’s not very elegant.”

Caillens and co-founder Jerome A. Chasques launched Giftybox in September 2004 to give consumers and businesses a new gift-giving option other than stand-alone gift cards. Unlike most gift cards, Giftybox lets recipients choose their gift on their own terms based on a variety of options.

Time Warner Cable last year used Giftybox as an incentive to boost subscriptions around a particular channel dangling a French dinner for two, Caillens said. The company sent out two mailings (70,000 and 120,000 direct mail pieces, respectively, during each flight). As a result, Giftybox sold 8,000 dinners through Time Warner. The company is currently running its third promotion with Giftybox, Caillens said.

The company also offers customized corporate incentives and gifts. For Conde Nast Publications’ president and CEO, the company created a custom dress shirt Giftybox for more than 300 top-level executives and advertisers as a holiday gift last fall. As part of the gift, recipients chose the style, fabric and color of their custom-made shirt.

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