Beach Blanket Sausage!!!
Jody’s World Famous Venice Beach Restaurant once again raises the bar with grill to beach blanket service. “No need to lose your spot in the sun, we deliver!” – that’s the slogan
In 2008, KOSAROM, a sausage producer, launched an audio project that was a new concept for the romanian market. Two of the most popular radio entertainers were “hired” by KOSAROM as leading members of the board. They had to discover with the listeners of the radio station what is KOSAROM about. Also, they had to visit the factory and to organize a picnic on the 1st of May.
The whole promotion campaign of KOSAROM wanted to be a radio reality-show, an unconventional formula of promotion that resembles the organization and its values.
Through this project, KOSAROM wanted to find out straight from the consumers what are their demands. Easy and effective.
In order to target its young and dynamic consumers in an effective way, Nestle launched in 2009 mobile campaigns consecutively. The success of the first campaign “Nestle Crunch” encouraged Nestle to launch even a bigger campaign that includes all Nestle chocolate-coated bars.
To participate the campaign, participants were asked to text the unique codes in the packages of promoted Nestle chocolate brands to the campaign’s code number or enter the code on the web site www.otuzsaniyedebir.com. The first participants of every 30 seconds between 12pm – 20pm, instantly win 10, 20 or 40 TL (equivalent to 8, 16 or 32 USD) of money prize.
Results:
“30 Seconds” was the second mobile campaign developed by Aerodeon for Nestle. Although, the first campaign “Nestle Crunch” has reached a high participation rate, “30 Seconds” has considerably got over it. Over 1.000.000 participations are gathered in 45 days. Unique participation is over 250.000. Participation per person is almost 4.
The campaign fully satisfied both the brand and the target of generating high volume sales.
Brand: Neste
Category: Consumer Packaged Goods
Agency: Aerodeon
Vendors: Avea, Turkcell, Vodafone
Region: Turkey
small media budget for a digital product launch +
the right media placement
10th degree customization
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Targeted Creative Application Online
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How many colors does creativity have? Nestlé Australia assures that there are at least eight of them. In it’s new project for the Smarties confectionery brand, the company invites kids and their patents to get inspired by the vibrant palette of the sweet drops and create something together.
To spread the idea, Nestle collaborated with JWT Sydney, which developed a nice campaign, dubbed “Smarties 8 Colours of Fun”, now rolling out on Facebook and YouTube. The brand invited eight artists from a mix of fields (dancing, sculpture, music, choreography and photography among them) to team up with eight imaginative kids to carry out the same number of themed art projects, dedicated to one of the chocolate dragée colours.
The campaign was kicked off with the project blue, which features Jonathan (a kid) and Raymond Wassef (a musician), who combine their creative insights to compose and record a new song about an underwater wonderland.
“We wanted to use Smarties colour to inspire parents and kids to be creative and above all, have fun. The journey each artist and child takes to create their artwork is just as captivating as the final piece itself,” commented Angus Hennah, executive creative director of JWT Sydney.
Parents also can tap into the campaign by downloading a pdf file form the brands Facebook page and read a short, but informative guide on how to make some simple things together with their kids. In the ‘blue section’ they can now find a description on turning a tissue box into a rubber band guitar. There are seven more colour-inspired art projects to come soon.
Last september, Kraft Foods Rus, the Russian division of the global food producer, launched the new format of well-known chocolate brand Milka – mini bars of 38 g. In order to promote the new product on the market the special promotional campaign ‘Mini Milka Tour’ was launched in the biggest Russian cities – Moscow and St.Petersburg.
It was handled by the Russian agency EMG, specializing in marketing communictions and BTL campaigns. The activities took place just on the streets till 27 November in Moscow and from 29 November till 12 December in St. Petersburg.
The main idea was to attract attention of the passing-by people by the brightly Mini Coopers colored in Milka’s famous lilac brand color with the white ‘cow spots’. The campaign was held by specifically dressed girls who offered to try a little “chocolate Piece of Alps”.
Milka offered more: not only taste the new mini bar, but make photos in a branded Milka’s car and then download them on a promotional website created by Ogilvy Interactive.
M&M has launched an interesting integrated media idea for it’s latest campaign – M&M’s colour break-ups
According to the company, the once happy gang of five M&M’s colours – Red, Yellow, Miss Green, Blue and Crispy – have had a falling out and will now be sold separately. As part of the campaign, if consumers find an M&M’s ‘Break-Up’ pack with mixed colours inside, they have chance to win prizes.
The campaign creative was produced by Clemenger and features a cover flipside in Famous that look as though it is an editorial piece on the ‘10 Most Shocking Break Ups Ever’, including Brad and Jennifer, Madonna and Guy, Britney and Justin and, in the number one position, M&M’s Yellow and Red.
It also features a series of TVCs and includes an online element.